OnHub by Novaon
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    • Managing OnHub Account
    • Agency Ad Account
      • Create Agency Ad Account
      • Allocate Funds To Ad Account With Multiple Currencies
      • Top Up OnHub Account
      • Examining Transaction History
    • TikTok Fraud Prevention
      • Add new fraud prevention configuration
      • Manage fraud prevention configuration
      • Fraud prevention setting
      • Fraud prevention results report
    • [Shopify] OnHub Tiktok Fraud Prevention
      • Escalation Process
      • [Shopify] Authorization
      • [Shopify] Sign up
      • [Shopify] OnBoarding
      • [Shopify] Add new fraud prevention configuration
      • [Shopify] Manage fraud prevention configuration
      • [Shopify] Fraud prevention setting
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    • [Shopify] OnHub Multi Pixel and API
      • OnBoarding
      • Pixel management
      • Add new pixel
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  • ⚠️Policy & Terms of service
  • ❓FAQ
    • How to create a new Pixel from Tiktok?
    • How to Access Ad Account?
    • Unable to Create Ad Account?
    • Reasons for Ad Account Bans and Remedies
    • How to insert the code provided by Onhub into my website?
  • ☎️Contact Info
  • Resources
    • TikTok Ad Manager
      • Set Up TikTok Pixel with Shopify
      • Why TikTok Ads Aren't Spending?
      • TikTok Comments Not Showing: Causes and Comprehensive Fixes
      • Why Is TikTok Shop Not Showing
      • Why Does My TikTok Have 0 Views
      • Google Ads Intelligence
      • How Does TikTok Make Money
      • How To Delete TikTok Story Post
      • TikTok Secret Emojis
      • How to Get Your TikTok Account Unbanned
      • How to Go Viral on TikTok
      • Top Product Categories to Sell on TikTok, and How to Find Trending Products on TikTok
      • TikTok Shadowban
      • Set Up Campaign
        • Set Up Campaign - Objecttives & Structure
        • A Comparison between Spark Ads and Non-Spark Ads
      • Set up an Ad Group
        • Audience Targeting
      • TikTok Tools
        • TikTok Ad Policy
        • TikTok Business Center
        • TikTok Creative Center
      • Learning Phase
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  • 1. What is Spark Ads?
  • 2. What is Non-Spark Ads?
  1. Resources
  2. TikTok Ad Manager
  3. Set Up Campaign

A Comparison between Spark Ads and Non-Spark Ads

1. What is Spark Ads?

Spark Ads is an innovative native ad format on TikTok that allows brands to amplify organic content—either from their own account or from authorized creators—by turning it into paid advertising. Unlike traditional in-feed ads, Spark Ads leverages the engagement and credibility of organic posts, making them feel more authentic while benefiting from the platform’s advanced ad targeting capabilities.

With Spark Ads, marketers can:

  • Promote posts from their own TikTok account, maintaining all engagement metrics like likes, shares, and comments.

  • Boost organic content from other creators, with proper authorization, ensuring the ad retains its original engagement and authenticity.

This format is particularly effective for businesses looking to enhance their brand storytelling, improve engagement rates, and drive conversions—all while maintaining a native, user-friendly experience on TikTok’s highly dynamic platform.

2. What is Non-Spark Ads?

What Are Non-Spark Ads on TikTok?

Non-Spark Ads are traditional in-feed ads on TikTok that operate separately from organic content. Unlike Spark Ads, which leverage existing posts, Non-Spark Ads are created and published solely through TikTok’s Ads Manager without being linked to any organic TikTok account. These ads function as standard paid advertisements, ensuring full control over creative assets, landing pages, and call-to-action elements.

Different from Spark Ads, Non-Spark Ads allow marketers to:

  • Launch completely custom ad creatives, independent of any existing TikTok posts.

  • Direct traffic to external websites, app downloads, or lead generation forms without requiring a TikTok profile.

  • Leverage precise targeting based on audience demographics, interests, and behaviors to drive conversions.

While Non-Spark Ads offer greater flexibility and creative freedom, they typically lack the built-in social proof and organic engagement advantages of Spark Ads. However, they remain a powerful tool for performance-driven campaigns, enabling brands to reach and convert their target audience effectively within TikTok’s immersive, full-screen ad environment.

Categories
Spark Ads
Non-Spark Ads

Ad type

Organic videos sourced from any TikTok account, repurposed as ads

Uploaded ad creative to the TikTok Business Center

Posting Type

Utilizes existing user-generated content (UGC) or organic posts

Customer-designed video ads created specifically for advertising campaigns

Creative Restrictions

- No restrictions on Video Ratio/ Video Resolution/ File Type/ Video Duration/ Bitrate/ File Size - Ad captions can be left blank - Account tagging, emojis, and hashtags are allowed in Spark Ads caption - Maximum video lengths: 3 minutes (ideal for storytelling)

- File size should not exceed 500MB - Video duration runs from 5-60 seconds, with an ideal duration of 21-34 seconds - Specific resolution requirements (e.g., 1080 x 1920 px for vertical ads) - No blank captions allowed, must include branded messaging

Targeting Options

- Leverages the original video’s audience insights for targeting - Broad reach based on organic engagement (e.g., likes, shares, comments) - Limited manual targeting adjustments

- Advanced targeting options including demographics (age, gender, location), interests, behaviors, and lookalike audiences - Custom audience uploads (e.g., CRM data) supported - Keyword and hashtag targeting available

User Interaction to Landing Page/ Instant Page

- Click CTA buttons and ad captions go to the advertising landing page (if any) - Click photo, nickname, swipe left, and go to the video owner’s profile page - Click “+” sign on the profile photo to follow the account

- Click Call-to-Action (CTA), profile photo, nickname, ad caption, swipe left to landing page/ app install page - Direct deep linking to specific product pages or app store URLs - No follow option, focus is on conversion rather than account growth

Budget and Bidding

- Minimum campaign budget: $50 - Automatic bidding based on organic performance - Cost-per-click (CPC) or cost-per-impression (CRM) options

- Minimum campaign budget: $500 - Manual bidding options (CPC, CPM, oCPM) - Daily budget caps and bid adjustments available

Ad Placement

- Appears in the For You feed, following feed, and Live streams - Integrated seamlessly with organic content

- Appears in For You feed, in-feed ads, and branded hashtag challenge placements - Option for TopView or Brand Takeover ads (additional cost)

Performance Metrics

- Tracks views, engagement rate, profile visits, and follow growth - Limited conversion tracking unless linked to external tools

- Tracks views, click-through rate (CTR), conversions, app installs, and ROI - Detailed analytics via TikTok Ads Manager

Approval Process

- Faster approval (typically within 24 hours) due to organic content use - Minimal content moderation if compliant with TikTok policies

- Standard approval process (48-72 hours) with strict content and compliance checks - Requires pre-approval for branded elements or sensitive topics

Cost Efficiency

- Generally lower cost-per-engagement due to leveraging existing content - Ideal for small businesses or organic growth strategies

- Higher initial investment but scalable for large campaigns - Better suited for brands with specific ROI goals

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Last updated 2 months ago