TikTok Business Center
1. What is TikTok Business Center?
TikTok Business Center is a comprehensive, centralized platform designed to empower businesses, agencies, and marketing teams in efficiently managing their advertising operations on TikTok. As TikTok continues to grow into one of the most influential digital marketing channels, brands require robust tools to streamline their campaigns, oversee multiple ad accounts, and coordinate team collaboration—all of which are seamlessly integrated within the Business Center.
This platform is particularly valuable for organizations that run multiple advertising campaigns or operate across different markets and teams. With TikTok Business Center, businesses can efficiently manage multiple TikTok ad accounts from a single dashboard, allowing for a structured and organized approach to digital marketing. It enables administrators to assign roles and permissions to different team members, ensuring that each user has the appropriate level of access to advertising assets and campaign data. This feature is crucial for agencies handling multiple clients, as well as large enterprises with diverse marketing teams that require secure and controlled access to shared resources.
Beyond user management, TikTok Business Center simplifies the process of asset sharing. Marketers can quickly grant access to creative assets such as videos, audiences, and ad libraries, ensuring that teams can collaborate efficiently without duplicating efforts. This centralized control also enhances security by reducing unauthorized access and maintaining compliance with internal governance policies.
Additionally, TikTok Business Center offers the flexibility to request access to other ad accounts and facilitate bulk sharing of assets with external partners or organizations. This is especially beneficial for brands working with agencies, where seamless asset handover and permission-based collaboration are necessary to maintain campaign efficiency.
For businesses aiming to scale their TikTok advertising efforts, optimize team workflows, and maintain centralized control over their digital assets, TikTok Business Center serves as an essential solution. Whether you are a small business looking to expand your digital presence or a multinational corporation running extensive campaigns, this tool helps ensure that your marketing strategies are executed efficiently, securely, and with maximum impact.
2. How to Use TikTok Business Center: A Comprehensive Guide for Marketing Professionals and Business Leaders
For marketing professionals and business owners, mastering TikTok Business Center is no longer optional—it’s a strategic necessity to stay competitive. This powerful tool empowers you to manage ad campaigns, streamline operations, and amplify your brand’s presence on one of the world’s fastest-growing social platforms. Below, I’ll walk you through the essential steps to leverage TikTok Business Center effectively, tailored to your professional needs and goals.
2.1 Setting Up Your TikTok Business Center Account: The Foundation of Your Strategy
Managing your TikTok presence and advertising efforts requires a clear distinction between your standard TikTok account and your advertising infrastructure. While your personal or brand TikTok account operates through the mobile app, your TikTok ad account—a critical component for running campaigns—is centralized within the TikTok Business Center. This platform, accessible only via desktop, serves as the hub for creating and overseeing ad accounts. Before diving into advertising, you’ll need to establish your TikTok Business Center account. Here’s how to do it seamlessly:
Step 1: Accessing TikTok Business Center Begin by navigating to the TikTok Business Center homepage directly through your browser. Alternatively, if you’re already familiar with TikTok Ads Manager, locate the suitcase icon in the top right corner of the dashboard and click it to proceed. For existing TikTok For Business users without an ad account:
Select “Log In” and enter your credentials.
Once logged in, click “Enter Business Center” to proceed. If you’re new to TikTok For Business, you’ll need to register as a new user by following the sign-up prompts on the homepage. This initial step ensures you’re set up with the right tools to manage your marketing efforts effectively.
Step 2: Creating Your TikTok Business Center Account After logging in, click the “Create” button to initiate your account setup. You’ll be prompted to:
Assign a name to your Business Center that reflects your brand or organization.
Select your preferred time zone to align with your operational schedule. This foundational setup is quick yet pivotal, enabling you to centralize your advertising activities and collaborate with team members or agencies as your campaigns scale.
By establishing your TikTok Business Center account, you’re laying the groundwork for a robust advertising ecosystem tailored to your business objectives—whether you’re promoting a single brand or managing multiple portfolios.
2.2 Creating a TikTok Advertiser Account: Powering Your Campaigns
Once your Business Center is active, the next step is to create a TikTok Advertiser Account. This account, owned and managed under your Business Center, allows you to launch targeted ad campaigns for specific brands, product lines, or services. Whether you’re a business owner promoting your own offerings or an agency handling campaigns for clients, this process is designed to be flexible and efficient.
Steps to Create an Advertiser Account:
Navigate to Advertiser Accounts: From your Business Center dashboard, go to the “Advertiser Accounts” section and click “Add Advertiser Account.”
Choose “Create New”: Select this option and click “Next” to begin
Input Business Details: Provide the required information, which varies based on your role:
For Self-Promoting Businesses: Enter your account name, time zone, and billing details to establish a functional ad account.
For Agencies Managing Clients: Input your client’s company name, then use the dropdown menu to select a matching name and address. Accuracy here is critical—mismatched details can delay verification.
Pro Tip for Accuracy: To avoid setup hiccups, use the search function to align your business name with TikTok’s records. For instance, if you’re a local branch of a larger entity, ensure the local name is reflected rather than the parent company’s headquarters. Any subsequent changes to the business name will prompt an ad review, so consult your TikTok representative if uncertainties arise.
Finalizing the Process: Once all details are complete, click “Submit” to activate your ad account. For agencies, an exciting update is rolling out: after submitting and verifying a client’s Business Certificate for one ad account, you can reuse this verified certificate for additional accounts, streamlining the process significantly.
This step empowers you to segment your advertising efforts with precision, ensuring each campaign aligns with your broader marketing strategy.
2.3 Requesting Access to Ad Accounts: Collaboration Made Simple
In dynamic marketing environments, collaboration is key. Whether you’re a manager overseeing a team or an agency managing a client’s campaigns, you may need access to an existing ad account owned by another entity. TikTok Business Center facilitates this through a straightforward access request process.
How to Request Access:
Locate the Option: In the “Advertiser Accounts” section, click “Add Advertiser Account.”
Select “Request Access”: Choose this option and click “Next.”
Specify Details: Input the Account ID of the desired ad account and select your preferred permission level—Admin (full control), Operator (campaign management), or Analyst (data insights). Optionally, send an email notification to the account owner to expedite approval.
Post-Request Actions:
For Business Center-Owned Accounts: The ad account admin must approve your request via TikTok Ads Manager.
For Individually Owned Accounts: The original creator must authorize access through the same platform. Track the request status under “Notifications” in TikTok Ads Manager, labeled “Business Center.” If access is no longer needed, remove the account from your Business Center by clicking the trash can icon and confirming the action.
Important Note: Access requests won’t work for disapproved ad accounts, so ensure the account is in good standing before proceeding. This functionality fosters seamless teamwork, enabling you to manage or analyze campaigns efficiently without ownership complications.
Last updated
